CPC Calculator

CPC stands for cost per click: what you pay each time someone clicks your ad. Google Ads describes cost-per-click bidding as paying for each click on your ads. It is also called pay per click, or PPC. Add up what you spent and divide by the clicks you received to get the average CPC for a campaign.

Divide the total cost by the number of clicks. If you spent $1,200 and received 800 clicks, the CPC is 1,200 ÷ 800 = $1.50. The calculator does this in Calculate CPC mode and shows the working under the answer, so you can check it by hand.

CPC = cost ÷ clicks. Google Ads defines average CPC as the total cost of your clicks divided by the total number of clicks. It rearranges into cost = clicks × CPC and clicks = cost ÷ CPC, and the calculator solves all three, so you can start from whichever two figures you have.

Put the cost in one cell and the clicks in another, then divide. With cost in B2 and clicks in C2, the CPC is =B2/C2. For the clicks a budget in B2 buys at a CPC in D2, use =B2/D2, and for the cost of known clicks use =C2*D2.

Max CPC is the highest amount you are willing to pay for a click, which you set. Actual CPC is what you were charged. Google Ads notes you are often charged less, sometimes much less, than your max CPC bid, so the maximum is a ceiling and the average CPC in your reports is what you really paid.

No more than a click is worth: order value × conversion rate × your margin. An $80 order, a 3% conversion rate and a 40% margin gives $0.96, your break-even CPC. To keep a profit, subtract it from the margin first. Maximum CPC mode does the sum and shows the limit.

Break-even CPC is the cost per click at which a campaign covers its costs and makes no profit: order value × conversion rate × margin. Below it each click earns money and above it each click loses money. Use Maximum CPC mode with the profit target set to 0% to get it.

There is no single good CPC, and this page quotes none: it depends on the keyword, the platform, the competition and the season. A good CPC is one at or below what a click is worth to you. Work out that limit in Maximum CPC mode, then compare your actual CPC against it.

Not always. A lower CPC means each click costs less, but cheaper clicks can come from less relevant searches or audiences that rarely buy. A costlier click that converts often beats a cheap one that does not. Look at the CPC next to your conversion rate and cost per sale, not on its own.

Multiply the CPC by 1,000 times the click-through rate written as a decimal. A $1.00 CPC at a 1% CTR is $1.00 × 1,000 × 0.01, which is a $10 CPM. The result depends on the click-through rate you assume, which is why CPC to CPM and CPA mode asks for it.

Divide the CPC by the conversion rate written as a decimal. A $0.75 CPC at a 3% conversion rate is $0.75 ÷ 0.03, which is $25 per sale. If you know your cost per click and how many clicks it takes to make a sale, that is the cost of winning one customer.

Use the cost and clicks reported by the ad platform for the same period, and divide one by the other. Most platforms already show an average CPC in their reports, and it should match your own sum. Enter both figures in Calculate CPC mode to check it and to work out the click-through rate too.

CPC charges per click, and CPM charges per thousand impressions, whether or not anyone clicks. CPC puts the cost of poor engagement on the seller and CPM puts it on the advertiser. They convert into each other through the click-through rate, so a CPM deal can be compared with a CPC deal.

A rising average CPC can mean more competition for the same searches, a shift to costlier keywords or audiences, or a change in what you are bidding. It only matters if your return falls with it, so check it against your conversion rate and your maximum CPC rather than treating it as a problem on its own.

They are closely related but not the same thing. PPC, pay per click, is the model where you pay for each click. CPC, cost per click, is the price you pay for one click under that model. Google Ads describes CPC bidding as paying for each click on your ads.

No. The calculation runs in your browser and nothing you enter is sent to a server. The Copy link button builds a link that carries your inputs in the address, and that link only reaches someone if you choose to share it.